Stretch Run Sporting Club and Grille is a multi-level restaurant and sports bar located in Chicago, Illinois, offering wagering on horseracing from across North America and great American food. With over 200 television monitors, Stretch Run ensures that you’ll catch every second of your race or game nationwide.
www.stretchrunchicago.com
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Stretch Run enlisted Horseshoe Marketing to create a new website that could be managed by staff and also support their brand and offerings. Additionally, Horseshoe was asked to reinstitute and rebrand Stretch Run’s Rewards Club program, design collateral for a series of handicapping contests, and drive gift card sales. Our sourcing services have also been used to reduce overhead and provide quality products.
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- Designed, wrote copy, programmed an easy to use Content Management System and instituted a customer information capture program for new website. The site was also built to provide better search engine optimization
- Designed and produced new Rewards Club materials including a revised application that gathered vital customer information, a new membership card and related collateral material
- Designed a flyer to promote Stretch Run’s handicapping tournaments
- Sourced vendors and facilitated the design and purchase of beer mugs, employee uniforms, banners, posters and promotional items
- Created, designed and printed collateral materials for gift card program
- Designed and distributed VIP invitations targeted toward financial district
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- Website hits increased 35%
- Membership in Rewards Club increased 125%
- Gift cards sold increased 45% vs. prior year
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"Stretch Run is a unique entertainment and dining facility. Horseshoe Marketing’s team has a strong understanding of both the restaurant and entertainment industries as well as the horseracing aspect of our business, which provided them with insight that no other agency could offer. Their sourcing division saved us money and more than anything else our business has been growing each and every month since we started working with Horseshoe."
--Mark Janickovic, General Manager |
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