Recon is a division of Current Technologies offering IP surveillance products and services. Recon products are used in conjunction with police squad car cameras and skycams.
www.currenttech.net/ip_surveillance.html
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The IP Surveillance division of Current Technologies needed an independent identity in order to better ascertain a new client base. They called on Horseshoe Marketing to help develop a separate brand, create marketing collateral, and prepare them for new client presentations.
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- Created new brand including logo and corporate identity
- Designed, copywrote and printed new marketing collateral including sell sheets, folders, and product packaging
- Designed cover image and reproduced marketing DVDs
- Prepared Recon for their launch at an industry tradeshow
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The new brand developed for Recon immediately became known in the industry and separated Recon from their parent company, Current Technologies. The new logo had instant recognition and appealed to the male dominated security industry.
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“We needed to distinguish ourselves as a top notch provider in the surveillance industry and Horseshoe helped us to do that with continuity across all the materials, a quick turnaround and they even did it under our budget! Plus, they completely integrated all of our materials, from letterhead to presentation folders to sell sheets.”
--Kurt Griesheim, President |
