The Meadowlands is one of the country’s premier harness racing tracks located in New Jersey. It is home to some of the sport’s most prestigious races.
www.thebigm.com
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After hearing about the success that Balmoral Park had with their American Nationals Festival of Racing, The Meadowlands asked Horseshoe Marketing to help them promote the Meadowlands Pace and $100,000 Guaranteed Pick 4 to horseplayers across North America.
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- Created a national simulcasting promotion
- Sourced and produced collateral materials for a “promotion-in-a-box” that was offered for purchase to simulcast outlets and racetracks in North America
- Developed unique promotion with ADW provider Twinspires.com
- Personally communicated and provided marketing collateral to 120 simulcasting executives and marketing directors regarding the promotion
- Engaged horse racing fans via the use of viral marketing using online blogging
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Wagering on the Guaranteed Pick 4 increased 11% vs. 2008 and overall handle at facilities participating with promotional kits saw an average 22% improvement over the national average. Twinspires.com saw a 58% growth in number of customers wagering on The Meadowlands and saw a 15% increase in the median wager.
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“The results were much better than the gross numbers indicate. We significantly grew the number of active accounts and those within our rewards thresholds. “
--Jeremy Clemons, Twinspires.com |
