The Illinois Harness Horsemen's Association is comprised of owners, breeders, trainers and drivers of standardbred horses. The association promotes the welfare of harness racing in Illinois, and in so doing promotes the welfare of its members.
www.harnessillinois.com
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The IHHA needed a new website that had a fresh look and could be easily updated to keep members up to date on the happenings within the industry. Additionally, the Executive Director needed to reduce costs on newsletter printing and promotional items used for membership drives, incentives, and goodwill building.
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- Built a completely new website integrating a Content Management System that allowed for daily updating
- Sourced printing vendor for quarterly newsletters to improve quality and reduce cost
- Sourced, designed and produced custom t-shirts, caps, and mugs
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- As a result of the new site design, website activity increased 65%. Updating is now handled internally thus saving money and providing a timely dissemination of information to members. The IHHA also was able to begin to sell advertising space on their website, creating a new revenue source
- Reduced printing costs by 20%
- Reduced promotional product budget 10% and produced highly sought after attractive wearable and functional products for members
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“No other marketing company could have done what Horseshoe Marketing did for us. We thought it would be impossible to find anyone that understood the uniqueness of the horseracing industry to help us create our new website, but then we found Horseshoe Marketing. They understood what our members and prospective members needed to know and translated that to our new website. Additionally they were able to save us enough money through their sourcing to actually pay for the new website.”
--Tony Somone, Executive Director |
