The sport of horseracing is no longer fueled only by on-track attendance and handle. Due to the introduction of simulcasting, racetracks must now market their product to horseplayers across North America. Horseplayers at other tracks, OTWs, Racebooks and on the internet are now a major part of every racetrack’s target audience. But how do you reach those horseplayers 1000 miles away? Let Horseshoe Marketing help.
Horseshoe Marketing is uniquely qualified to reach out to this national audience and put your racetrack and racing on the map.Our staff has more than 17 years collective experience in marketing and promoting the sport of horseracing as well as the expertise to communicate in a way that appeals to horseplayers regardless of how or where they place their wagers.
  • Create national awareness for your simulcast signal and racing    product by putting you in direct contact with horseplayers all across    North America
  • Consult with management teams in the creation of events
  • Develop all-inclusive promotions for special simulcast racing events
  • Provide You Access to the Newest Technologies and Services
  • Support OTWs, Racebooks, and ITWs with a stream of marketing    concepts, turnkey promotions, and savings via the use of economies of    scale, in effort to drive attendance and revenue
  • Resource your marketing needs through our network of national    suppliers of promotional giveaways, printing, handicapping contests,    and database management


Let Us Take You to the Winner’s Circle, Contact Us Today!