Cougar Package Designers, Inc. began as a cushion-type packaging company for the electronics industry. Over the years, Cougar has expanded into the prepared food industry and added shipping equipment and supplies to their product offering.
www.cougargroup.com
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Horseshoe Marketing was asked by Cougar Package Designers to develop a brand for their new all in one Fresh Food Packaging Solution and prepare them for the launch of this brand at a national convention. After the success of the tradeshow, Cougar enlisted Horseshoe Marketing on a consulting basis to help with their ongoing marketing efforts.
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- Created brand name and logo design (Spiritus)
- Wrote new company slogans incorporating new brand
- Wrote and distributed press releases for product introduction
- Updated website to include new information on product and service offerings
- Prepared and managed trade show budget
- Produced and distributed direct mail pieces to registered trade show attendees before and after the show to drive booth and website traffic
- Designed and produced collateral materials for the trade show including sell sheets, handouts and promotional giveaways
- Copywrote trade show magazine advertorial
- Sourced and coordinated with booth manufacturer on type and design of a custom tradeshow booth
- Sourced and purchased uniforms for booth team
- Provided marketing and final investment review for tradeshow
- Created a “green” sell sheet for Cougar’s new Spiritus line and added it to the website
- Designed an animated banner ad for the online version of the industry magazine’s annual buyer’s guide as well as wrote content for print/online listing
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Cougar was able to present themselves as a major player in the Fresh Produce Packaging market at their industry’s major trade show. The new brand had a strong impact, drawing comments from future customers as well as major competitors. Two six figure equipment sales where contracted at the show. Cougar is now placing the new Spiritus brand at the forefront of their offerings and continues to market this solution to a larger audience.
“I wanted to let you know that our President Mark Cattone and Account Executive Brooke Shipbaugh returned from the United Fresh show today and we had a sales meeting in regards to the show first thing this morning. Mark was very enthusiastic. Everything went smoothly. The background of the booth was excellent and drew many positive comments, and in fact all of the marketing efforts drew very good response.
All of you did a phenomenal job bringing this together in such a short period of time. So good in fact that we signed for a 20 x 20 booth at next year’s show. The team at Cougar is very excited about all the opportunities this show and the marketing effort have opened up for us. Thanks to all of you for your hard work, perseverance, creativeness and strong will to complete the task.
Thanks again from all of us at Cougar!!”
-- Dan Ferguson, Sales Manager, Cougar Package Designers, Inc.
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